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Retail Media: The Holiday Gift That Keeps On Giving
It’s the most lucrative time of the year. With holiday retail media spending surging, is your offering enough to earn you a piece of the pie?
- Published on October 16, 2025
About our research partner
ROI Rocket is a leading provider of primary research and data-based insights. Along with its sister company, eAccountable, which provides digital marketing support, ROI Rocket serves a broad client base of consultants, investors, publicly and privately held corporations, agencies, and market research firms. ROI Rocket is a Bain customer advocacy benchmark partner in grocery and 10 other retail categories.
2025 Holiday Shopping Outlook
Bain forecasts healthy but below-average 4.0% growth in US retail sales this holiday. Four actions can help retailers stand out to shoppers.
Authors
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Aaron Cheris
Partner, San Francisco
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Stephen Mewborn
Partner, Chicago
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Jackelyn Livesey
Partner, Toronto
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Stephanie Koszyk
Practice Vice President, Dallas
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Naomi Alford
Partner, Minneapolis