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How to Double B2B Sales Growth

Bain experts outline three key ingredients for successful sales plays, why top companies view them as a system, and how to scale winning plays for sustainable commercial impact.

By Jordan Lee, Eliza Kennedy, and Srikumar Ramanathan

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How to Double B2B Sales Growth
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Commercial Excellence and Revenue Growth Agenda 2025

The moves that define B2B winners

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First published in setembro 2025
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