Webinar

Mastering Sustainable Selling: Creating B2B Value by Meeting Buyers' Needs

In this webinar recording, Bain partners share strategies for generating maximum value in the B2B space by meeting buyer needs for sustainability.

By Torsten Lichtenau, Emily Kasavana, Yelena Ageyeva-Furman, and Abhijit Prabhu

  • Published on March 03, 2025

Webinar

Mastering Sustainable Selling: Creating B2B Value by Meeting Buyers' Needs
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How to Master the Art of Selling Sustainability

Our survey of 500 B2B buyers and sellers shows a widening chasm on sustainability. A new industrial sales model is needed to close this buy-sell gap.

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