Jake Gorelov

Jake Gorelov is a leader in our Consumer Products practice.

Jake has advised many of the top 50 consumer product goods companies across food, beverage, consumer health, and personal care categories. His work in CPG spans corporate strategy, brand strategy, M&A, revenue growth management, and embedding modern marketing capabilities. He has advised clients on accelerating growth for insurgent brands, while also reinvigorating mature brands. 

Jake co-leads Bain's research on insurgent brands, champions our Bain Brand Accelerator solution in North America, and serves as an advocate for the New York office consultant class.

Prior to Bain, Jake was a consultant for another leading strategy consulting firm and served on the strategy team at The New York Times. He received his M.B.A. from the Wharton School, and a B.A. in math and history from Williams College.

Outside of work, Jake is a trained sommelier, an avid tennis player, a member of the New York Junior Tennis League Next Board, and a proud parent of two young daughters.