Powered by the Global Consumer Lab
Peak Protein? Not Even Close
Consumers—especially the young—still want a protein boost.
Auteurs
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Leah Johns
Practice Director, Global Consumer Lab, Lisbon
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Joëlle de Montgolfier
Vice Présidente - Grande consommation, Distribution & Luxe, Paris
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Ian Weber
General Manager, Pyxis, New York
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Morenike Adewale-Sadik
Associate Partner, New York
First published in juillet 2025