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Peak Protein? Not Even Close

Consumers—especially the young—still want a protein boost.

By Leah Johns, Joëlle de Montgolfier, Ian Weber, and Morenike Adewale-Sadik

  • First published on julio 09, 2025

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Peak Protein? Not Even Close
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Authors
  • Headshot of Leah Johns
    Practice Director, Global Consumer Lab, Lisbon
  • Headshot of Joelle De Montgolfier
    Practice Executive Vice President, Paris
  • Headshot of Ian Weber
    General Manager, Pyxis, New York
  • Headshot of Morenike Adewale-Sadik
    Associate Partner, New York
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