Lara Boro, The Economist: AI Won’t Change Who We Are

How do you lead a fragmented business through disruptive transformation? 

When she joined The Economist as Group CEO, Lara Boro faced a divided company, metaphorically, and physically. She quickly won the confidence of the board, by writing off a £12 million, four year long transformation project, and showing that its replacement wouldn’t need a single pound of investment. It could actually fund itself. Through strategic and purpose-based leadership, Lara solidified her legacy of being the person who was able to finally bring two sides of the business together.  

Join host Jimmy Allen of Bain & Company and Lara as they discuss the importance of striving for simplification at pace, how culture helped her team embrace an ambitious digital transformation, and how she brought the business together through dissecting one foundational question: what is The Economist? 

Lara’s journey also highlights the value of building for the customer. How can analyzing customer data shape budgets and provide strategic direction? 

This is a conversation about the role of a leader in guiding teams through positive disruption, leveraging customer data to shape business strategy, and ensuring every part of a team strives for success together.