Hui Zhu

Hui Zhu is a member of our Retail and Applied Technology & AI practices.

She has worked with many of the top retail companies in Southeast Asia, across grocery, quick-service restaurants, department stores and fashion. Her work spans a wide range of topics, including strategy, revenue acceleration, marketing optimization, operating model, and digital transformations. She also has deep expertise in AI transformation, working with global leaders to develop AI strategies and build cutting-edge applications and solutions.

Beyond her client work, she contributes extensively to growing the Southeast Asia retail practice and developing the firm's IPs in AI and Generative AI. She is also passionate about coaching and developing the next generation of firm leaders through coaching and mentorship.

Prior to joining Bain, she worked at various tech firms, including Meta, Branch Metrics and a payment tech startup, playing multiple roles across product management, growth marketing, product strategy, and data science. She graduated from the University of Cambridge with a B.A in economics and holds an MBA from The MIT Sloan School of Management.

In her personal time, Hui is passionate about dancing, painting, playing board games, and traveling, and is always open to trying new things.