Cassie Forman
Associate Partner,
Strong consumer products expertise with a particular focus on consumer-centric growth strategy, digital and AI-enabled innovation, and new business building
Biografie Cassie
Expertise
- Leads London's internal AI efforts
- Co-founder of our Consumer Product Insurgent Launchpad
- Recipient of the 2026 Client Excellence Award
Cassie is a member of our Consumer Products, Digital, and AI, Insights, and Solutions practices. She advises leading consumer products companies on their most critical growth and transformation opportunities.
She works with executive leadership teams to navigate disruption, unlock new sources of value and position their businesses for long-term success. Her experience spans growth strategy, innovation, digital and AI, commercial transformation and business building, with a particular focus on consumer-centric growth. Her work spans strategy, transformation and execution.
Beyond her client work, Cassie leads London's internal AI efforts and plays an active role in advancing our Women @ Bain community. She is also a key contributor to our intellectual property on topics including the Future of Sales, Digital & AI, and New Business Building.